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🧩 Project Overview
The Doritos Commercial Edit is a re-cut of an existing video into a short, high-energy commercial-style piece. The focus of the project was to practice tight commercial editing, snappy pacing, and clean VFX integration using rotoscoping on selected shots.
I edited down the full video into a shorter, punchier version and added four VFX shots where I rotoscoped the subject/product to create more impact, emphasis, and motion-driven transitions.
✨ Core Features
Fast Commercial Pacing – Quick cuts and rhythm-based editing to match snack-ad energy
Clean Short Edit – Reduced the original footage to a concise, focused commercial cut
Roto-Based VFX Shots – Four shots with rotoscoping to isolate the subject or product for stylized emphasis
Product-Focused Moments – Edits timed around the Doritos pack / action to keep the brand at the center
Social Media Ready – Structured as a short, loopable ad suitable for use as a reel/shorts-style spot
🖥️ Toolchain
Category | Technology / Workflow |
|---|---|
Editing | DaVinci Resolve / Premiere Pro |
VFX & Roto | After Effects / Nuke (roto work) |
Sound & SFX | Music + punchy SFX hits |
Delivery | 1080p / vertical-friendly export |
🎬 Edit & VFX Breakdown
Opening Beat – Quick intro with immediate action or product glimpse
Main Sequence – Fast-paced montage of shots with clean, snappy cuts
Roto Moments – Four hero VFX shots where the subject/product is isolated for emphasis or transition
Final Hit – Strong closing shot with product focus (logo/pack shot or impactful frame)