Digital Marketing & Video Production
Strategy, content, and campaigns that drive growth.
Full-service digital marketing with in-house video production — so your strategy and your content are always aligned. Serving brands across London, Ontario and Canada.
Always-On Content
A consistent content pipeline keeps your brand visible between campaigns. Posts, reels, stories, and video — produced and scheduled in advance.
Campaign Strategy
From launch to retargeting, every paid touchpoint is mapped. We build audiences, test creatives, and optimize spend until the numbers work.
Performance Loops
Iterative testing to improve ROAS, CPL, and organic reach. Monthly reporting keeps you informed and every decision backed by data.
Channels
Where I run your campaigns
Not every business needs every channel. I recommend the platforms where your audience actually spends their time.
Organic + Paid
Instagram & Facebook
Reels, Stories, carousels, and Meta Ads. Full creative production — graphics, video, captions — managed end-to-end.
Organic + Paid
TikTok
Short-form vertical video tailored to TikTok's algorithm. Hook-first scripts, trending sounds, and native-format editing.
Search + Display
Google Ads
Capture demand at the bottom of the funnel. Search campaigns for high-intent keywords and Display for brand awareness.
Ads + Organic
YouTube
Pre-roll ad editing and long-form channel content. Thumbnails, titles, and chapter structure included.
Lists + Automation
Email Marketing
Newsletter setup, welcome sequences, and campaign sends via Mailchimp or similar — with copywriting included.
B2B Organic
For B2B clients — profile optimization, thought leadership content, and targeted company page growth.
Platform selection guide
Low budget · High conversion
High budget · High conversion
Low budget · Brand awareness
High budget · Brand awareness
Budget Required →
Every engagement
What's always included
- ✓Monthly content calendar
- ✓Ad copywriting & creative briefs
- ✓Graphic assets for social (static + animated)
- ✓Video editing for Reels/TikTok
- ✓Campaign setup & audience targeting
- ✓Monthly performance report
- ✓A/B testing on key creatives
- ✓Direct communication — no account managers
Metrics I optimize
Results you can measure
Return on Ad Spend
Revenue generated per dollar of ad spend — the core paid metric.
Cost Per Lead
How much it costs to acquire a contact or form submission.
Click-Through Rate
The percentage of people who click your ad or organic post.
Organic Follower Growth
Month-over-month audience growth on each platform.
Packages
Find your fit
All packages priced in CAD with no lock-in contracts. Scale up or down as your needs change.
Social Only
Organic social media management — consistent posting, creative assets, captions, and community engagement across 1–2 platforms.
- ✓12–16 posts/month
- ✓Reels & Stories included
- ✓Caption copywriting
- ✓Monthly performance report
- ✓1 platform (2 available as add-on)
Paid Ads
Paid campaign management with full creative production. Meta Ads and/or Google Ads setup, testing, and ongoing optimization.
- ✓Campaign setup & targeting
- ✓Ad creative (graphics + video)
- ✓A/B testing on creatives
- ✓Weekly optimizations
- ✓Monthly report with insights
Full Growth
Organic + paid + video production combined. Your brand gets a full content engine — from strategy to scheduling to reporting.
- ✓Everything in Social + Paid Ads
- ✓Video editing for Reels & ads
- ✓Multi-platform management
- ✓Email campaign support
- ✓Priority response & support
All prices in CAD · No long-term contracts · Ad spend billed separately through the ad platform
Stack
Platforms & tools used
Ad Platforms
- Meta Ads Manager
- Google Ads
- TikTok Ads
- YouTube Ads
Analytics
- Google Analytics 4
- Meta Business Suite
- Search Console
- UTM tracking
Content & Scheduling
- Later / Buffer
- Canva Pro
- CapCut (social)
- Adobe Suite
Email & CRM
- Mailchimp
- Klaviyo
- HubSpot (basic)
- ConvertKit
Process
How it works
From the first audit to ongoing optimization — a structured process that keeps your campaigns improving every month.
Audit
I review your existing accounts, past campaigns, competitors, and audience data. No assumptions — just what the numbers say.
Week 1Plan
A content calendar, campaign structure, and channel strategy built around your goals and budget. Approved before anything goes live.
Week 1–2Launch
Content goes live, ads are activated, and all tracking is confirmed. Every pixel and conversion event is verified before spend begins.
Week 2Optimize
Weekly performance check-ins. Underperforming creatives get paused, winning ones get scaled. Monthly report delivered every cycle.
OngoingMethodology
The performance loop
Every campaign runs on a continuous improvement cycle — not a set-and-forget approach.
Included in every marketing package
Video production & VFX
In-house cinematic video editing for your ads and social content. DaVinci Resolve colour grading, After Effects motion graphics, and VFX compositing — all under one roof.
Tools: DaVinci Resolve · After Effects · Nuke · Unreal Engine 5
Coming soon
Instagram & Ad Templates
Sample social media and ad templates for Instagram, TikTok, and Meta Ads — browse and pick a starting point for your campaign. Launching soon on the Launchpad.
Visit the Launchpad →Open Source
GitHub Activity
Contribution Graph
Frequently Asked QUESTIONS
Still have questions? Get in touch.
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